Pay Per Action Marketing Compared To Pay Per Click Publisher Networks

There are dozens of Pay Per Action Programs and Pay Per Click Publisher Networks which you can join for free to earn commissions for selling products and services.

The topic of this hub is to discuss the differences between Pay Per Action Publisher Programs and Pay Per Click Publisher Networks.

OK, let me explain to you what a Pay Per Action Publisher Program is all about. LinkShare and Commission Junction are two Pay Per Action (also known as performance-paid marketing). When joining these two programs you become a Publisher (affiliate). Becoming a Publisher gives you the opportunity to sell products or services by marketing them within the content of your websites to earn a commission from advertisers (merchants). You earn commission either for introducing new clients to a business, generating sales or when clients complete forms. All merchants let you earn commission differently.

On occasion I do embed merchant products onto some of my websites. The reason why I use merchants from Pay Per Action Publisher Programs occasionally is because the merchants ads most of the time have an expiration date . You might be saying to yourself what's the big deal about ads expiring. The big deal is when you start to place merchant products throughout your many different websites, in the future you will have to change each and every ad that expires . This means you will have to take down the old ad to replace it with a current ad which again usually has an expiration date. I have yet to use a merchants product or service that does not have an expiration date. Also a merchant might drop their affiliation with a Pay Per Action Publisher Program which means they are no longer doing business with the Pay Per Action Publisher Program and that means you will have to take down the merchants ad because you will no longer have the opportunity to earn commission from that merchant. This has only happened to me a few times but it does happen.

If you consider using Pay Per Action Publisher Programs there is a plus to using them if you don't mind changing merchants ads when they expire. When I sign into my LinkShare account I place my cursor on the Programs Tab then click on My Accounts . In your My Accounts Section you can view your Approved, Pending, Stopped and All . This will help you manage and keep tabs on all of the ads you use on your websites from the LinkShare Pay Per Action Publisher Program.

If you decide to use Commission Junction Pay Per Click Publisher Program there too you can keep tabs on your ads. When you sign into your Commission Junction Account you are automatically brought to your Home Section . As of now on the right hand side towards the bottom you will see a section called Today's Tasks . Today's Tasks inform you about Pending Offers, Pending Applications, Programs Terms Set To Expire, Programs Terms Set To Be Replaced and Review Transactions.

Now let me discuss Pay Per Click Publisher Networks .

If your a member of Hubpages you probably already understand the basic concept of Pay Per Click Publisher Networks because most of you Hubbers earn revenue with the Adsense Pay Per Click Publisher Network Programs and the Kontera In-Text Advertising Publisher Program .

I prefer using Pay Per Click Publisher Networks because I don't need to manually update Advertisers Ads.

In addition to using Hubpages to earn Adsense and Kontera revenue I create free websites, embed the Adsense and Kontera JavaScript Codes manually into my websites HTML to show Pay Per Click Publisher Ads on my websites . Once I embed the Adsense and Kontera JavaScritp Codes into my websites HTML I don't have to worry about Advertisers Ads expiring. The Pay Per Click Publisher Networks you belong to do the work for you . They are responsible for updating the Advertisers Ads and because they are responsible updating the Advertisers Ads you will never have to worry about expiring ads or the tasks of changing JavaScript Codes.

There is less work to be had when you use Pay Per Click Publisher Networks . Your goal is to try to create/write timeless websites/blogs. You want to write about topics/subjects which may never become outdated. I understand many people write articles/hubs about current events to increase their revenue but if your someone like me who tries to create websites about timeless topics (or topics/subjects which will be around for years to come) using Pay Per Click Publisher Networks do not require you to update the JavaScript Codes . Once the work is done it's done. You only update your website when and if you feel it's necessary. You never have to do extra work in the future. You never have to worry about expiring ads.

I focus my creative efforts to timeless works. I do this because I want all of my creative works to generate revenue for years to come.